Why Brands Should Take Advantage of Amazon’s Buy with Prime Advertising Service

What is Amazon’s new “Buy with Prime” Service :

Buy with Prime is Amazon’s new add-on advertising model, a novel way for Amazon to increase Ad revenue and warehouse utilization.

Why Brands Should Take Advantage of Buy with Prime :

– Three out of four consumers start their product search on Amazon. Advertising on the platform will drive traffic directly to your brand’s website
– If your brand is currently selling on Amazon, utilizing their fulfillment centers and/or advertising on Google, including Buy with Prime advertising will provide for more choices for your consumers.
– Using Amazon’s fulfillment centers gives you the ability to ship to anyone, anywhere. Including shipping to consumers who buy on Amazon and ship outside of Amazon.

Benefits to Brands :

– Buy with Prime provides your brand with an additional advertising competitor outside of Google, with the added benefit of various fulfillment centers available for use with reasonable, standardized shipping fees for all brands.
– Signing up early will allow your brand to take advantage of the low Ad rates, since they will likely rise as more brands enlist.
– Buy with Prime offers a familiar and trusted source for consumers to make a purchase on your website supported by the world’s most efficient logistics service

How POTOO can help :

– If your brand is not currently selling on Amazon, we can set up and manage your Amazon storefront with ease.
– If your brand is concerned about the lack of control on Amazon, we can help monitor the marketplace and clean up rogue, third party created listings and unauthorized third party resellers.

We encourage brands to visit the link, join the “Interest List” and view Buy With Prime as an advertising channel to drive traffic directly to your DTC website. This can be quickly set up for brands that are already selling as a direct third party on Amazon and currently utilizing their fulfillment centers.

Our Recommendation :

We encourage brands to visit the link, join the “Interest List” and view Buy With Prime as an advertising channel to drive traffic directly to your DTC website. This can be quickly set up for brands that are already selling as a direct third party on Amazon and currently utilizing their fulfillment centers.

If you already use a third party logistics company to fulfill website orders or are currently not set up as a 3P seller on Amazon, signing up with Amazon’s advertising and taking advantage of Amazon’s fulfillment should definitely be considered.

To learn more about Amazon’s Buy with Prime advertising service or to be connected with an eCommerce specialist at POTOO to discuss storefront management or marketplace clean up, message us on LinkedIn or contact us at info@potoosolutions.com.