ONLINE MARKETPLACE SERVICES
Potoo tracks and manages millions of different items across all product categories, from many of the world’s most valued brands
Manufacturers are faced with increasing challenges in online marketplaces including disruptive third-party sellers, fluid price points, illegitimate sourcing, and counterfeit goods. As a result, even the most successful brands are experiencing reduced sales and margins and are seeing negative effects on brand value due to the lack of control. These problems will only continue to grow as more and more retailers are adopting the marketplace framework. Potoo helps brands take back control through data-driven services that help inform strategic decisions aiming to protect brands from sellers who diminish brands’ reputations.
Accurate data is imperative when it comes to informing business decisions around an ever-changing e-commerce landscape. Potoo provides each client with a customized and interactive dashboard zeroing in on pivotal data points such as:
Seller and Listing Count
Marketplace Price Tracking
Price Violator Tracking
Reseller Inventory and Sales
Potoo provides expert guidance optimizing your online product catalog in the third-party marketplace. We utilize best practices to help your brand navigate complex online marketplaces successfully. Our services include:
Metrics and Data Analysis to Increase Sales
Launch and List New Products
Optimization of Current Content and Listings, including A+ Content
Amazon Communications Facilitation
Seller Metrics and Customer Feedback Rating
Develop Pricing Strategies
Online marketplaces are rapidly expanding. With more than five million third-party sellers on Amazon and 25 million more on eBay and Walmart, it can be extremely difficult for brands to stay on top of their online presence. Price instability, product inconsistency, unauthorized foreign goods, expired and stolen items and counterfeits are rampant, and they all harm consumer trust, brand consistency, and a brand’s bottom line. By providing in-depth data, collected using its proprietary system, and working tirelessly to fix those problems,
Potoo enables brands to take back control.
Recently the recipients of a state of Connecticut Department of Economic and Community Development business development grant for expansion, Potoo expects to double its size for the fourth year running. Their open-concept office space for the growing 70+ member team includes standing desks for each employee, massage chairs, ping pong tables, a shuffleboard game, a gym, standing treadmills, a blender bike, and unlimited snacks.
The potoo is a bird native to the Amazonian rainforest that is essential to the survival of the ecosystem, but virtually invisible to the naked eye. Like the bird, Potoo works with brands behind the scenes to provide actionable data about their online position.
IN THE NEWS
There’s a ‘revolving door’ at Amazon, where company insiders are ditching the retail behemoth to expose its inner workings and make a fortune
Former Amazon execs are leaving to expose inner workings as...read more
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WSJ | Amazon Has Ceded Control of Its Site. The Result: Thousands of Banned, Unsafe or Mislabeled Products.
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Congressman Jim Himes Stops By To Discuss Potoo’s Journey To Becoming The Fastest-growing Company In CT!
CT Congressman Jim Himes makes a visit to the Potoo headquartersConnect With...read more
Potoo received an invitation to the U.S. Senate with Senator Richard...read more
The Greater Norwalk Chamber of Commerce presented Potoo with the Innovation...read more
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THE POTOO TAKE
What is it "Sold by Amazon" (SBA)? Amazon will buy items from Brand Owned Third Party Sellers, Fulfilled by Amazon (FBA) inventory, and price those items competitively to other sellers on Amazon as well as external websites. Brand owners have the ability to set a...read more
What is the Difference Between Breaking MAP and a MAP Policy Violation? Let’s start with the basics. What is MAP? Differing from MSRP (Manufacturer's Suggested Retail Price), MAP (Minimum Advertised Pricing) is the lowest price a retailer can advertise a product for...read more
News surfaced that Amazon will face a European Union antitrust investigation regarding its handling of third-party sellers’ information and whether or not the online marketplace is utilizing that information for its own business gains. Similarly, Amazon, Apple,...read more
To view all of our articles please visit our blog page.
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For more information about how Potoo can help you gain control of your brand, please call or email us today.
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