ONLINE MARKETPLACE SERVICES
Potoo tracks and manages millions of different items across all product categories, from many of the world’s most valued brands
Manufacturers are faced with increasing challenges in online marketplaces including disruptive third-party sellers, fluid price points, illegitimate sourcing, and counterfeit goods. As a result, even the most successful brands are experiencing reduced sales and margins and are seeing negative effects on brand value due to the lack of control. These problems will only continue to grow as more and more retailers are adopting the marketplace framework. Potoo helps brands take back control through data-driven services that help inform strategic decisions aiming to protect brands from sellers who diminish brands’ reputations.
Accurate data is imperative when it comes to informing business decisions around an ever-changing e-commerce landscape. Potoo provides each client with a customized and interactive dashboard zeroing in on pivotal data points such as:
Seller and Listing Count
Marketplace Price Tracking
Price Violator Tracking
Reseller Inventory and Sales
Potoo provides expert guidance optimizing your online product catalog in the third-party marketplace. We utilize best practices to help your brand navigate complex online marketplaces successfully. Our services include:
Metrics and Data Analysis to Increase Sales
Launch and List New Products
Optimization of Current Content and Listings, including A+ Content
Amazon Communications Facilitation
Seller Metrics and Customer Feedback Rating
Develop Pricing Strategies
Online marketplaces are rapidly expanding. With more than five million third-party sellers on Amazon and 25 million more on eBay and Walmart, it can be extremely difficult for brands to stay on top of their online presence. Price instability, product inconsistency, unauthorized foreign goods, expired and stolen items and counterfeits are rampant, and they all harm consumer trust, brand consistency, and a brand’s bottom line. By providing in-depth data, collected using its proprietary system, and working tirelessly to fix those problems,
Potoo enables brands to take back control.
Recently the recipients of a state of Connecticut Department of Economic and Community Development business development grant for expansion, Potoo expects to double its size for the fourth year running. Their open-concept office space for the growing 70+ member team includes standing desks for each employee, massage chairs, ping pong tables, a shuffleboard game, a gym, standing treadmills, a blender bike, and unlimited snacks.
The potoo is a bird native to the Amazonian rainforest that is essential to the survival of the ecosystem, but virtually invisible to the naked eye. Like the bird, Potoo works with brands behind the scenes to provide actionable data about their online position.
IN THE NEWS
The Connecticut Technology Council (CTC) and Marcum LLP have announced that...read more
Fred Dimyan sits with Ann Nyberg to discuss POTOO, Amazon and the growing...read more
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Potoo featured in: There’s a ‘revolving door’ at Amazon, where company insiders are ditching the retail behemoth to expose its inner workings and make a fortune
Former Amazon execs are leaving to expose inner workings as...read more
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Potoo featured in: WSJ | Amazon Has Ceded Control of Its Site. The Result: Thousands of Banned, Unsafe or Mislabeled Products.
Potoo has been actively working to protect its over 500 brand partners from...read more
Potoo secures the top spot in Connecticut and no. 122 in the country on this...read more
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Potoo is awarded #1 for the 2019 Inc. 5000 fastest-growing private companies...read more
Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private...read more
When e-commerce marketplaces initially took off, brands worldwide couldn’t...read more
Online consumers can face a minefield shopping while trying to avoid...read more
CNBC Coverage of Potoo, Detailing The Nuances of Selling on Amazon with CEO...read more
Consumers like to have choices, and Amazon just wants to assist their...read more
Ratings reflect average customer reviews, but they are actually more...read more
CEO Fred Dimyan and VP of Service Delivery Operations Janine Wakim of Potoo...read more
POTOO HOSTS THE GREATER NORWALK CHAMBER OF COMMERCE AT HEADQUARTERS POTOO...read more
Live! Potoo Features On Haste And Hustle's #hustlehacks Video. In This...read more
Congressman Jim Himes Stops By To Discuss Potoo’s Journey To Becoming The Fastest-growing Company In CT!
CT Congressman Jim Himes makes a visit to the Potoo headquartersConnect With...read more
Potoo received an invitation to the U.S. Senate with Senator Richard...read more
The Greater Norwalk Chamber of Commerce presented Potoo with the Innovation...read more
Entrepreneur; co-founder and former CEO of WWE, she knows what it takes to...read more
When small businesses team up with Amazon, it can be a win for both...read more
Learn how to protect yourself from counterfeit products on Amazon this holiday...read more
Potoo helps brands keep tabs on 3P individuals selling their products...read more
Catching Counterfeiters: How A Company Called Potoo Protects Amazon And More....read more
TODAY’S TOP SUPPLY CHAIN AND LOGISTICS NEWS FROM WSJConnect With...read more
Cutlery manufacturer prevents resellers from using Amazon warehouses.Connect...read more
THE POTOO TAKE
What is it "Sold by Amazon" (SBA)? Amazon will buy items from Brand Owned Third Party Sellers, Fulfilled by Amazon (FBA) inventory, and price those items competitively to other sellers on Amazon as well as external websites. Brand owners have the ability to set a...read more
What is the Difference Between Breaking MAP and a MAP Policy Violation? Let’s start with the basics. What is MAP? Differing from MSRP (Manufacturer's Suggested Retail Price), MAP (Minimum Advertised Pricing) is the lowest price a retailer can advertise a product for...read more
News surfaced that Amazon will face a European Union antitrust investigation regarding its handling of third-party sellers’ information and whether or not the online marketplace is utilizing that information for its own business gains. Similarly, Amazon, Apple,...read more
To view all of our articles please visit our blog page.
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For more information about how Potoo can help you gain control of your brand, please call or email us today.
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