What Does Amazon’s Latest Earnings Report Mean For Brands?

Amazon is a well known, complex company constantly investing in their platform and services to meet demand for their consumers, brands and sellers. Amazon’s quarterly earnings includes how the company has a global impact on the people, planet and their partners. Here we’ll simplify the top 3 takeaways from this quarter’s results and what that means for brands.

Top 3 Takeaways from Amazon’s Quarterly Business Report:

Amazon has partnered with new brands and retailers to make their products available online with same-day delivery for Prime members in select ZIP codes across over 10 U.S. cities. Examples of these partnerships include GNC, SuperDry, PacSun, 100% Pure and Sur La Table. With more of consumers favorite brands and retailers to shop from with one day shipping, Amazon has stepped up the competition for other brands. See below for the breakdown of the additional brands GNC and Sur La Table are offering.

Amazon continues to expand by launching new marketplaces in Europe. With the most recent launch in Belgium on October 18th. Brands will benefit from creating relationships with consumers by joining the platform early on, selling in a new and less populated marketplace and taking advantage of lower advertising cost. To learn more about Amazon.com.be read our article about Amazon’s expansion to Belgium.

Amazon has opened a dozen new fulfillment centers in the U.S. and internationally in Mexico, Canada, Ireland and Turkey to better serve customers quicker. Brands should also look to capture potential demand for their products by exploring opportunities within Amazon’s marketplaces, services and fulfillment centers.

How POTOO Can Help:

With more competitive brands and sellers continuously joining Amazon, POTOO has a range of services and expertise to help protect your brand and achieve your marketplace goals.

Our AdvanceKWS (Keyword Search) can help uncover the brands and unauthorized sellers competing on “your” search terms, diverting your ad spend and capturing sales.

Our Brand Protection service helps brands remain in control through data-driven insights that help inform strategic decisions aiming to protect brands from sources that diminish its reputation.
We utilize best practices to help brands navigate complex eCommerce platforms successfully. Our team of marketplace experts can assist you with catalog optimization, launch of new products, expansions to new marketplaces as well as marketplace monitoring and unauthorized seller investigation, communication and much more!

To learn more about how POTOO can help protect your brand and achieve your marketplace goals message us on LinkedIn or contact us at info@potoosolutions.com.

Select GNC Brands Sold:
Liquid I.V., Quest Nutrition, NEURIVA, Optimum Nutrition, Dymatize, REIGN, Youtheory, OLLY, Isopure, Amazing Grass, Alani Nu, ZOA, DR EMIL NUTRITION, GNC, Xtend.

Select Sur La Table Brands Sold:
Breville, Hydro Flask, Bodum, Zojirushi, Nielsen-Massey, Chemex, Nordic Ware, Peugeot, More Than Gourmet, Guiseppe Giusti, Anchor Hocking, KUHN RIKON, Wilton, Knopf, Cole & Mason.