Examining the Benefits for Consumers: Do Additional Marketplaces like Macy’s and Bed Bath & Beyond Deliver Value?

The Amazon logo subtly points to their goal of offering their customers everything from ‘A to Z’. As we see evidence of their continued success of becoming the Everything Store, retailers must find ways to compete.

What added benefit do consumers get from an additional marketplaces such as Macy’s and Bed Bath & Beyond?

Lower pricing? No. Amazon and Walmart have the scale to get and pass through the lowest pricing.

Quicker Shipping? No. Amazon and Walmart have hundreds of millions of square feet of ultra-efficient fulfillment centers. Amazon has hundreds of millions of items accessible with Prime Shipping and Walmart has access to physical stores offering in-store pick up and same day delivery with Walmart+.

Better Selection? No. There are hundreds of millions of products well organized, nicely displayed, and with consumer reviews to choose from. Amazon has millions of sellers and Walmart is adding quickly.

Exclusive Offers? No. Amazon and Walmart offer many great incentives including access to Amazon Prime’s same day delivery options, streaming and entertainment through Prime Video and cash back on groceries. Walmart+ offers exclusive access to promotions, cash back on fuel, free delivery options as well as the ability to earn rewards on eligible items online and in store to use on future purchases. You can expect that Amazon Prime and Walmart+ will continue to add more features and value for members.

The bottom line is, the marketplaces that have succeeded were unique and solved a problem. Retailers such as Macy’s and Bed Bath & Beyond, looking to compete with Amazon and Walmart should look to differentiate themselves, versus adding a marketplace to compete directly. A unique selection and experience has made retailers like Ulta, REI, Patagonia, and Lulu Lemon successful.

To learn more about online marketplace capabilities and to be connected with an eCommerce specialist at POTOO, Message us on LinkedIn or contact us at info@potoosolutions.com.