Webinar registration

Build Your Brand Protection Strategy

Past Webinar: July 29th, 2020

July’s webinar was all about building a brand protection strategy with 5 key takeaways:

  • Leverage seller identification data into your distribution or 3PL agreements to ensure JBP or selective distribution agreements are compliant.
  • How to link US seller information to European sellers to identify cross-border distribution impact.
  • Re-balance your legal and marketplace policy approach — how do Amazon’s recent initiatives change your priorities?
  • How to segment the sellers making the largest impact on your business such as downward ASP, sales & volume leakage, or grey-market inventory.
  • A robust communication escalation process – how to use a seller’s physical address & legal entity to your advantage in brand protection.


Presenters

Stephen Mader
Head of Strategy & Insight
POTOO

Fred Dimyan
CEO & Co-founder
POTOO

Jason Westcott
Head of Marketplaces
Publicis Groupe