Boost Sales & Safeguard Your Brand on Prime Big Deal Days with POTOO

As Amazon gears up for its highly anticipated Prime Big Deal Days in October 2024, shoppers around the globe are preparing for massive discounts and exclusive offers. For brands, this presents an extraordinary opportunity not only to increase sales but to enhance their online presence and protect their brand integrity in a marketplace that will undoubtedly be flooded with new and existing sellers. By leveraging our brand protection services and marketplace expertise, brands can maximize their potential during this event and safeguard themselves from the challenges that often arise in such high-volume selling environments.

What to Expect During Prime Big Deal Days

Amazon’s Prime Big Deal Days promise shoppers substantial savings across a wide range of categories, from electronics and fashion to home goods and beauty products. According to reports, popular items are expected to include everything from smart home devices to the latest in personal tech, with exclusive discounts for Prime members.

Brands that want to make the most of this event need to be strategic in how they position their products, ensure pricing consistency, and protect themselves from unauthorized sellers who might exploit this high-traffic event. During major sales, hidden distributors and unauthorized sellers tend to ramp up activities, potentially offering counterfeit or subpar goods that can erode a brand’s reputation.

How Brands Can Benefit from POTOO’s Brand Protection

Given the immense volume of sales and the influx of marketplace sellers during events like Prime Big Deal Days, brands can face significant challenges. These challenges can include unauthorized resellers, MAP violations from authorized partners, and suspect counterfeit products, all of which can harm a brand’s reputation. Here’s how we can help brands thrive during these major sales events:

1. Monitoring Unauthorized Sellers : Unauthorized sellers often use major sales events to offload suspect counterfeit or gray market goods, which can severely damage a brand’s reputation. We provide continuous marketplace monitoring to identify unauthorized resellers, gain insight into product sourcing and mitigate the risks associated with such unauthorized sellers. This proactive approach ensures that only your approved sellers represent your brand, helping you maintain control of your brand identity.
2. Price Monitoring and MAP Enforcement : With steep discounts anticipated, price consistency becomes even more critical. Our cutting-edge price monitoring tool, TALON, allows brands to track and enforce MAP policies in real time across thousands of online listings. By leveraging TALON, brands can work towards achieving price stability across, while protecting brand equity and fostering strong relationships with authorized retailers.
3. Test Buys and Marketplace Enforcement : It’s essential for brands to validate that their products are being represented accurately and that customers are receiving genuine products. A component of our robust brand protection services include conducting test purchases when necessary to evaluate seller compliance and product authenticity. This critical service allows brands to identify any deviations from quality standards, counterfeit products, or incorrect packaging, enabling swift action to remove offending listings through Amazon’s enforcement mechanisms.

Major sales events like Prime Big Deal Days are great opportunities for brands to increase sales, and those that prepare adequately can truly capitalize on the event. With POTOO by your side, you can ensure that your brand remains protected, pricing remains consistent, and your marketplace presence is optimized for success.

Ready to protect your brand and maximize your sales during Prime Big Deal Days? Contact us today and let us help you navigate this sales event with confidence and control.