A+ Content
Capture Sales Below The Fold.
Amazon’s Enhanced Brand A+ Content tool enables brand owners to take their product page to the next level. With features that enable brands to showcase their product’s details with visually rich and appealing content, brands have been able to increase conversion rates, traffic to their product, and overall sales. Brands can share their product features, better convey the value of their products and build trust with consumers. POTOO A+ Content experts will analyze your current listing content, provide suggestions for improvement and assist with content creation accordingly.
Benefits
- Ability to offer compelling content, provide information, and provoke emotion when the customer is considering a purchase decision.
- Results in higher conversion rates, increased traffic, and increased sales when used effectively.
- Answer any questions your customer may have, reduce the likelihood of receiving a bad review.
- Allows brand owners to answer questions of consumers by adding details, increasing discoverability on search engines outside of Amazon, including Google.
- Amazon knows if your brand has created A+ content for your product. The Amazon algorithm is more likely to show customers your product when they search for a product if you have created A+ content.
To be eligible for A+ Content, brands must be registered with Amazon Brand Registry or Vendor Central.
Fill Out The Form Below OR Contact Your POTOO Account Manager For A Free Listing Analysis
Why is A+ Content Important?
Grab a shopper's attention when they are in the consideration stage.
Consumers are used to looking at cluttered product listings. A+ Content improves the customer experience and provides compelling reasons to purchase.
A+ Content significantly increases visibility.
The challenge for every Amazon seller is cutting through the noise and converting clicks to cash. Acquire a higher ranking on Amazon's Search Engine Results Pages with A+ Content.
Statistics show that A+ Content increases sales on Amazon by up to 10%.
A+ Content is an effective way to increase discoverability, build customer confidence and trust, and boost conversion rates with strong, cohesive brand messaging.
Receive Better Customer Reviews
With strong A+ Content, shoppers have ample information to ensure the product will meet their expectations. Comparison charts allow shoppers to view similarities and differences of products within a product line.
Included in POTOO's A+ Content Service:
- Keyword Research
- Image Editing
- Copywriting
- EBC Design Using Custom Templates
- EBC Publishing on Seller Central
- Alt Text Search Terms
- Keyword Optimization
POTOO A+ Content experts will analyze your current listing content, provide suggestions for improvement and execute revisions accordingly.
Tips + Tricks
- Include professional or organic lifestyle images, avoid blurry images.
- Add detailed product descriptions.
- Choose strategic text placements, avoid too much text.
- Optimize space, add infographics or illustrations.
- Include comparison charts that show similar products your brand has to offer with a link directly to those products.
- Brands can create, arrange, and optimize up to five modules per A+ page.
- Add additional high volume search keywords that the Amazon algorithm will pull into customer searches.
- Don’t forget about international buyers, create language variations.
Example
- Optimized Listing Title
- Clear, Professional Hero Images
- Lifestyle Images
- Detailed Product Descriptions
- Optimized Modules
- Product Comparison Chart
- Keywords
- Alt Text Search Terms