WHAT CAN POTOO® DO FOR YOU?
POTOO® provides everything needed to enhance performance in the online marketplace. Our proprietary platform and processes, reseller experience and deep understanding of marketplace policies, enable us to add value quickly and complement a company’s existing e-commerce activities.
POTOO® works with top brands across 12+ categories such as:
Consumer Electronics and Office Products
Health and Beauty
Home and Hardware
Toys, Sports and Automotive
Fashion, Clothing and Accessories
POTOO® provides top manufacturers with actionable data, tools and services to better understand and control how their brands are reflected online.
Protect Brand Value
Increased Sales and Profits
Improves Seller compliance → Reduces Channel Conflict
MANAGE SELLER RELATIONSHIPS
INCREASE BUY BOX
Do you know who is selling your products online?
What sales and margin are you losing?
Our processes ease frustrations associated with selling to the e-retail consumer.
- Price on Amazon impacts price everywhere
- Small sellers can lead the price down and Amazon will follow
- More sellers equals lower selling price and less sales overall
- Sellers are capturing your margin
- Sellers shipping illegitimate product - hurt your company and brand in the process
Most branded product companies are challenged by sellers disrupting channels, violating price points, selling counterfeit goods and selling refurbished goods as new. This lack of control in the online marketplace reduces brand manufacturer sales and squeezes margins, impacts authorized reseller channel margins and significantly erodes brand value. These are universal problems that are expected to grow.
POTOO ® is the leading provider in data-driven services to ensure a company’s online marketplace presence is running effectively and efficiently. POTOO® provides a verifiable template that increases market share and maximizes profits while protecting your brand from sellers, counterfeiters and others who dilute a company's brand online. It primarily works on Amazon, helping brands worldwide review and navigate best practices for optimal success.
- Seller Identification
- Listing Consolidation
- Product Optimization
- Data Collection
- Online Data Dashboard
COMPETITIVE SALES DATA
THIRD-PARTY SALES TRACKER
Listing and Seller Metrics
Third-Party Sales Tracking
Exclusive Professional POTOO® Dashboard:
Daily Online Access
Seller Count and Chart
Seller Type Filter
Product Name and Seller Filters
Price Violator Tracking
Reseller Inventory and Reseller Sales
BRAND AUDIT & ASSESSMENT
MANAGE YOUR BRAND'S STOREFRONT
Do you have an active Seller or Vendor account?
Are you launching new products on Amazon?
Have you taken your brand international?
E-commerce is one of the best thing's that's ever happened to consumers. But if you're trying to sell - that's a different story. Selling online is rife with competition, which means major manufacturers often watch their brand get diluted day after day, sometimes leading to companies ending their relationship with the e-retail titan. With our expertise, we can navigate you through the Amazon marketplace.
Assigned POTOO® Account Manager
Metrics and Data Analysis to Increase Sales
List New Products
Optimization of Current Content and Listings
Amazon Communications Facilitation
Manage Seller Metrics and Customer Feedback Rating
Develop Pricing Strategies
Professional Marketing Support
A+ Content and Pages
Set-Up and Management of All Brands