What are the consequences of a 3P seller?
Since 3P seller products do not come directly from the manufacturer, often times they are not approved to be sold and therefore may be inauthentic. When a customer makes an online purchase, the expectation is to receive an item in perfect condition that aligns with what is promised from the brand. Whether purchasing an item from a reseller is known or unknown, it is important to be aware of the possible dangers.
When browsing online marketplaces, such as Amazon, the intent is to find a desired product for the best-advertised price. Many times, customers may be blinded by a low price, without observing that the product itself is coming from an unauthorized source. Depending on the type of item a consumer is purchasing, paying close attention to specific attributes of the product is crucial for safety. For items that fall under the health and beauty category, it’s important to glance at the ingredients or take note if they’ve been scraped from the product completely. Since customers rely heavily on FDA approved formulas, third-party sellers are putting products up on marketplaces that can be dangerous. Therefore, consumers should be aware of the expectation of the item, along with making sure the product they receive aligns accordingly to brand policies.