THE POTOO TAKE

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Amazon SBA Program, Sold by Amazon

What is it "Sold by Amazon" (SBA)? Amazon will buy items from Brand Owned Third Party Sellers, Fulfilled by Amazon (FBA) inventory, and price those items competitively to other sellers on Amazon as well as external websites. Brand owners have the ability to set a...

What Constitutes a MAP Policy Violation

What is the Difference Between Breaking MAP and a MAP Policy Violation? Let’s start with the basics. What is MAP? Differing from MSRP (Manufacturer's Suggested Retail Price), MAP (Minimum Advertised Pricing) is the lowest price a retailer can advertise a product for...

Amazon Faces Questioning Amid Antitrust Probes

News surfaced that Amazon will face a European Union antitrust investigation regarding its handling of third-party sellers’ information and whether or not the online marketplace is utilizing that information for its own business gains. Similarly, Amazon, Apple,...

How to Safely Navigate Amazon

Upon first glance, Amazon seems to offer it all. But is it too good to be true? While not apparent to the occasional Amazon user, there are many changing facets to the online marketplace that affect pricing, product offerings and reviews. Amazon is a large marketplace...

Amazon’s Professional Beauty Store

Amazon has launched a Professional Beauty Store to offer professional stylists, barbers, and estheticians a convenient shopping experience with an assortment of curated products. This offering is yet another micro-site built within Amazon, similar to Amazon LaunchPad,...

The Many Sellers of Amazon

Drop Shippers Third-party sellers on Amazon exhibit a variety of behaviors based on available inventory, sales volume, fulfillment methods and catalog size. Sellers tend to fall into one of several buckets. In our “The Many Sellers of Amazon” series, we will take a...

Amazon’s largest Third-Party is not who you think.

The largest third-party storefront on Amazon is not Pharmapacks or Anker Direct, it's Amazon's Global Store. Amazon has set itself up as a third-party seller to export its catalog across the globe. On the surface it may seem insignificant that Amazon is using...

Brands on Amazon: Why More Isn’t Always Better

For all but the past decade, more people selling more products has been good for a brand. Not anymore. NUMBER OF PEOPLE SELLING YOUR BRAND Brick and Mortar, More is More: A brand having their products at more Brick and Mortar stores is better. It increases the...

What is an Online Marketplace?

You may find yourself using the term ‘online marketplace’, but do you really know what it is? Read on to find out. Ah, the online marketplace... It’s, like, shopping online, right? Well, not exactly. When you go into an actual store (Remember those? Yes, they do still...

Intern Life

This summer, I interned at Potoo Solutions, an e-commerce company specializing in protecting brands in the online marketplace. I worked alongside the Sales and Marketing team helping to create various marketing content for client pitches and sales meetings. I first...

This Year’s Holiday Shopping Breakdown

It’s official. You don’t need to embrace the crowds anymore this holiday season unless you live for a midnight deal and a competitive race for the last item in your size. Stay in and let tech take over - the online shopping evolution continues to prove the future of...

Our Company Culture

Potoo wouldn’t see exponential growth throughout the past few years without the passion and drive of our employees. Although we look for candidates who come fully equipped with an excellent work ethic, Potoo strives to keep an upbeat atmosphere flowing throughout our...

Stand Up For Your Health

Do you ever think about the amount of time spent sitting down every day and the effects this has on your health? According to Forbes, the average office worker sits for an average of 10 hours per day, where 73% of people only stand to either use the bathroom or grab a...

Product Optimization And Why It’s Important

Product optimization is enhancing a product listing to make it more appealing to consumers. Especially in the online marketplace where endless amounts of products are offered to shoppers, it’s important for a brand’s image to stick out to their potential customers in...

What you need to know about 3P Sellers

What is a 'third-party seller'? Also commonly known as 3P sellers and resellers, third-party sellers are independent sellers who roam the online marketplace. These sellers can be identified as authorized or unauthorized to sell branded products online that are new,...

Potoo’s New ‘Nest’

Potoo is the leading agency in providing data-driven services to manage a company’s online marketplace presence. As e-commerce continues to take over the retail space, Potoo is on its way to becoming the fastest-growing company in Connecticut. A new headquarters was...

What is a ‘Potoo’ bird?

Potoo gets its name from the Amazonian bird, the potoo. Potoo birds can be found in numerous areas, however, their greatest presence is in the Amazon Basin, an ecosystem that holds five different species. Likewise, Potoo helps protect brands under five different...