Amazon SBA Program, Sold by Amazon

Amazon SBA Program, Sold by Amazon

What is it “Sold by Amazon” (SBA)? Amazon will buy items from Brand Owned Third Party Sellers, Fulfilled by Amazon (FBA) inventory, and price those items competitively to other sellers on Amazon as well as external websites. Brand owners have the ability...
What Constitutes a MAP Policy Violation

What Constitutes a MAP Policy Violation

What is the Difference Between Breaking MAP and a MAP Policy Violation? Let’s start with the basics. What is MAP? Differing from MSRP (Manufacturer’s Suggested Retail Price), MAP (Minimum Advertised Pricing) is the lowest price a retailer can advertise a product...
Amazon Faces Questioning Amid Antitrust Probes

Amazon Faces Questioning Amid Antitrust Probes

News surfaced that Amazon will face a European Union antitrust investigation regarding its handling of third-party sellers’ information and whether or not the online marketplace is utilizing that information for its own business gains. Similarly, Amazon, Apple,...