AdvanceKWS (Keyword Search)
Strategic Planning, Agreement & Policy Creation, Implementation & Rollout
POTOO’s eAdvise solution provides guidance on updating dealer & distributor agreements and the creation and implementation of effective pricing policies designed for both brick-and-mortar and eCommerce sales channels. eAdvise is backed by our unique expertise coming directly from our brand experience utilizing best practices and tactics from planning to implementation.
Included in AdvanceKWS:
- POTOO eCommerce experts will analyze current procedures and policies to advise on best practices.
- Assist with creation of an enforceable agreement to protect your brand and profits.
- Identify the size and scope of the majority of issues.
- Uncover supply chain and distribution issues for better long-term success.
- Provides costs-efficient solutions, limiting the need for expensive legal action.
With over 74% of your potential customers utilizing Amazon’s search function, it is crucial for you to understand the catalog to which they’re being exposed. It is oftentimes their first and last impression of what’s available.
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Every Customer Journey Has To Start Somewhere.
74%
Of Shoppers Begin Their Path to Purchase via the Amazon Search Bar.
70%
Of Those Shoppers Never Browse Beyond The First Page of Search Results.
IS YOUR CLICK-THROUGH RATE OR REVENUE LOWER THAN EXPECTED? It might not be down to your marketing strategy.
- See which competing brands and rogue listings are in the consumer’s field of view and impacting your customers’ path to purchase.
- See which third party sellers are capturing the Buy Box on your most visible listings.
- Discover whether counterfeits, knock-offs or generics are gaining visibility and potentially diverting revenue.
- Discover whether a brand protection initiative would benefit your marketing efforts and help drive more revenue through search.