POTOO’s E-Commerce Price Defense Solutions
In today’s digital marketplace, Amazon and Walmart have revolutionized shopping. While these marketplaces and other known platforms offer brand growth opportunities, they also can bring…
Blogs | August 7, 2018
Product optimization is enhancing a product listing to make it more appealing to consumers – especially in the online marketplace where countless products exist. It’s important for a brand to stick out to their potential customers in order to remain competitive. The end goal of product optimization is to make a product as credible and appealing as possible.
Product descriptions are the next place customers look to dive deeper into whether they feel confident enough to follow through with a purchase. Listing optimization will help properly inform a potential customer about key features. A brand should make sure their descriptions coincide with what is written on their advertising platforms and are moderate in length. These elements in listing descriptions will enhance the credibility of the product, increasing the likelihood of a sale.
Lastly, it’s important to be aware of how your customers are reacting to your product on review platforms. Feedback can help enhance a product by responding to what customers do or don’t like. Secondly, if several bad reviews are being written, a red flag will go up in a consumer’s mind, ultimately pushing them away from making a purchase.
Are your products optimized in the online marketplace? To learn more about our Product Optimization program, contact us for a free demo on your product listings!
Protecting the world’s most valued brands in the online marketplace.
In today’s digital marketplace, Amazon and Walmart have revolutionized shopping. While these marketplaces and other known platforms offer brand growth opportunities, they also can bring…
The world of online shopping is changing fast, and digital marketplaces are gaining more influence. Walmart’s online marketplace is growing rapidly, which is a big…
Making informed decisions is the cornerstone of success. The rapid evolution of technology and the influx of data have created both opportunities and challenges for…